Beach Babe Waves Branding + Marketing

Brand Identity Development and Digital Marketing for costal-themed

cosmetics and hair care company BeachBabeWaves 

Beach Babe Waves is the lovechild of Sara Morrey’s relationship with the Pacific Ocean. Sara is a California girl, who spent most

of her childhood barefoot on the beaches of San Diego.


She started her online business BeachBabeWaves in 2016 after her post-surf ocean hair became her signature style, using her large instagram following to get the word out.


She needed branding, marketing material, and social media content to spread the salt and sell her products.

Product Lineup 

Social Media Feed

Marketing Materials

early product concept

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©2020 by Melissa Herold. "Be more curious about ideas and less curious about people" -Marie Curie